Dick Leinenkugel of Leinenkugel’s was the keynote speaker hosted by Forward Janesville. We were tasked with creating a video to promote the event and specifically Dick as the keynote speaker. The catch- we had to create something compelling without using Dick (because of scheduling) or showing any of the actual brewery. We chose to create something to give the feel of the Leinie Lodge.
We incorporated motion tracked text, digitally replaced some photos to fit with the video needs, and filming John (at the end) in front of a greenscreen to digitally place him in the Leinie Lodge.